Due to popular demand Scott's Business of Fashion Illustration Masterclass is now available as a self-guided course to watch at your own convenience below:
‘The Business of Fashion Illustration’ course is an online course where I share EVERYTHING I've been actioning to become a full time artist, with a social following of over 45,000 and clients such as Louis Vuitton, Christian Dior, Apple, Givenchy, Tiffany & Co and Hugo Boss.
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Combined rating of 9.8/10 by students!
Exactly What You're Getting
So I always get a lot of questions in my DM's about people asking 'how do you get the clients?', 'how do you market yourself?' and 'how did you put your work out there?'
I always answer best as I can, but there is only so much you can fit inside a message.
I’ve been asked 'do you have an online course??' and I'm like well I had a little course awhile ago but it was very very short, very abridged version, it doesn't have any of the real meat and juice, I think it was like 10 minutes long.
But I never thought about doing like a complete A-Z of everything but now I'm just realising that many people out there that don't know how to get their work out there and everyone is such good artists but they just struggle with that side of it.
I can see them posting everyday on Instagram and hashtagging everything, but they're still like ‘I'm not getting the clients’ so I just want to help share what I've learned I just want to put that out there really.
So I thought I'd just combine everything like I said before about everything I've learned about being a fashion illustrator and how I got my clients, mixed with marketing practises that I learned being a marketing manager and working in the marketing industry.
So I just wanted to combine that and put it together into creating this course the business of fashion illustration masterclass so you guys can just have a bit more help, so there’s a bit more information out there to help get your work out there.
So here's a rundown of everything we'll cover:
Module #1
Tailoring Your Portfolio
A Quick-Start Guide For Presenting Your Portfolio.
My Tips On How To Create Your Portfolio.
The "Manifest Menu Method": Discover This Powerful Method Which Has Transformed My Understanding Of Being A Professional Illustrator.
Understanding The Purpose Of A Portfolio.
Tailor Your Portfolio To Your Style.
Appeal To As Many Clients As Possible Whilst Still Producing Work You Love.
Module #2
Your Website
Focusing On Your Website In Depth.
Be Talked Through The Best Practises For Websites.
Understand The ImportanceOf Having A Website.
Select What Work You Should Showcase.
Learn My Top 5 Tricks For Better SEO.
Get Your Website To Work For You.
Module #3
Finding Your Style
Understand The Benefits Of BothDigital & Traditional.
Dispelling The Myths Behind A Unique Style.
A Step By Step Breakdown Of How My Own Style Developed.
Figure Out Where Your Style Sits In Industry.
What Style Allows You To Get What Work.
Module #4
Instagram!
Understand The Importance Of Instagram.
How To Use Instagram In A Beneficial Way.
My Top Tips For Increasing Engagement.
How To Use Instagram To Propel Your Career.
Tailoring Your Content For Instagram Without Changing Your Art.
Talk You Through Everything I've Learnt About The Algorithms So Far.
Module #5
Networking & Fashion Week
I'll Talk You Through How To Get Invited To Fashion Week.
Discussing The Purpose Of Fashion Week As A Fashion Illustrator.
What Benefits Can Come From Attending Fashion Week.
A Guide To Best Networking Practises.
How To Find The Right People To Network With.
My Top 5 Tips For Digitally Networking.
The Importance Of Networking.
Module #6
Approaching Clients
Best Practises For Approaching Clients.
A Step-By-Step Tutorial On How To Approach Clients
How To Put Pitches & Proposals Together.
How To Identify What Clients Are Worth Pitching To.
The Different Forms Of Approaching Clients - Proposals, Pitches, Reach Outs.
My Top 3 Tips For Putting Together A Powerful Proposal.
Module #7
Getting An Agent
A Step-By-Step Tutorial On How To Approach An Agent.
How To Identify The Correct Agent For You.
The Pros and Cons of Having An Agent.
Is Having An Agent Essential?
Application Requirements For Submitting To Agents.
Module #8
How To Make Money
A Comprehensive Run Down Of All The Income Streams You Can Utilise With Your Skillset.
How To Get Started With Them.
My Own Experience With Various Income Streams.
My Top 3 Tips On How To Make Money.
Which Income Streams I've Had Positive Experiences and Results With And Would Personally Recommend.
Which Income Streams I've Had Or Heard Of That I Would Stay Away From.
FREE BONUS Module
'Pricing Help'
Complimentary Access To A Complete Bonus Module.
A Step By Step Pricing Formula For Jobs.
Essential Knowledge So You Can Price Jobs Correctly.
Basic Rates So You Know Ball Park Figures So Can Begin To Negotiate Your Rate.